Sharing is smart
Sevilla European Capital of Smart Tourism 2023
«Sharing is smart» and moves us to try and inspire others. Our new tourism model puts citizens at the centre, based on four pillars: sustainability, accessibility, digitalisation and cultural heritage and creativity.
Sustainability
Sharing means empowering visitors and contributing to climate neutrality by 2030.
→ Integrate Seville into the UNWTO Tourism Sustainability Observatory.
→ Extend the Sevilla Respira Plan to other neighbourhoods in the city.
→ Transform 264 public buildings into smart buildings and nZEBs
→ Boosting the Urban Laboratory for Sustainable Tourism.
Seville among the 100 Climate Neutral and Smart Cities.
Accessibility
Sharing means «stepping into the shoes of visitors» to make the city inclusive, diverse and equitable.
→ Pioneering flow management through Artificial Intelligence and Information and Communication Technologies.
→ Promoting the local accessibility office.
→ Promoting Augmented Reality and Virtual Reality to make cultural heritage accessible.
→ Maintaining the first position in the country in the length of bike lanes, rental points and accessibility of public transport.
First Spanish city to publish an Accessible Tourism Guide (2005).
Digitisation
Sharing means relying on technology to mutually benefit (visitors and residents) from the tourism experience.
→ SIT. Tourism Intelligence System.
→ International Centre for Tourism Innovation and Business Development.
→ Integration of tourism services with the citizen card/NFC.
→ Promotion of innovation and digitalisation of tourism: Digital Agenda 2030.
Leader in standardisation of smart cities in Spain. Certified as a Smart Tourism Destination since 2021.
Cultural Heritage and Creativity
Sharing means enhancing the capacity of tourism as an activator of cultural heritage and the creative industry.
→ Magallanes ICC_ Centre for cultural innovation and the promotion of creative capacities.
→ Reales Atarazanas, new cultural container.
→ Promotion of the 5G in heritage sites with a high tourist influx.
→ Broadening the attractiveness for tourists beyond the old town.
Unesco Creative Cities Network since 2006. 3 World Heritage Sites since 1987.
